PROJECTS
Comiskey Distillery
Comiskey Distillery is a premium craft distillery producing high-quality vodka and gin, supplying venues within the group while opening new revenue streams. It features an immersive gin school experience, allowing guests to create their own spirits. The distillery enhances the group’s beverage portfolio and contributes to overall profitability.
Role: Opening General Manager
Zero Gravity Dubai
What started out as a nice little beach side restaurant has evolved into the regions biggest and most popular beach club, restaurant and event venue. Zero Gravity is an award winning multi faceted venue that has cemented itself as Dubai's leading beach club.
Role: Opening General Manager
SuperNatural
The busiest day party in Dubai was launched in 2016 and still holds the batton as the most popular weekly event in the city. SuperNatural combines quality music, food, beverage and entertainment into the perfect day out. Seeing in excess of 1500 guests every week, SuperNatural is by far the largest and most successful weekly event in Dubai.
Role: General Manager
Tropical Brunch
The second busiest day party in Dubai, Tropical Brunch is a brunch concept that focuses on high quality al fresco dining across all areas of Zero Gravity including the restaurant, the garden, the poolside and the beach. Seeing over 1000 guests attend on a weekly basis, Tropical Brunch leads the market in the city of brunches.
Role: General Manager
Ladies Day
Dubai's first ever Ladies Day event - there are now over 20 across the city. The Ladies Day at Zero Gravity provides a an increase in footfall and revenues previously reserved only for weekends while people are not at work. The Ladies Day concept developed by Peter and his team revolutionized the way F&B operations in Dubai treat mid-week events.
Role: General Manager
One Big Beach Festival
One Big Beach Festival is a 8000 capacity music festival that takes place on JBR Beach in the Dubai Marina. Playing host to many of the worlds leading DJs and musicians, One Big Beach Festival has hosted Fat Boy Slim, Rudamental, Clean Bandit, Sigma, Jax Jones, Jonus Blue and many more.
Role: General Manager
One Big Friday
A 4000 capacity "mini-music festival", One Big Friday has become a staple in the Dubai music scene and has played host to a plethora of different artists including EZ, Kungs, Claptone, Roger Sanchez, Paul Van Dyk plus many many more. One Big Friday includes several different experience options including brunches, a pool party & VIP table platforms.
Role: General Manager
We Love Our Beach
We Love Our Beach is a community environmental program designed to educate and drive awareness around the importance of taking care of the environment around us. It involves both educational marketing campaigns as well as monthly beach clean up and care events open to the public.
Role: General Manager
The Sustainables
The Sustainables was developed to empower the employees at Zero Gravity Beach Club to take ownership of the environmental responsibilities of the business. The program is made up of a volunteer base of employees representing each department and tasked with the mission to role out continuous and impactful improvements to the sustainability of the business as a whole.
Role: Committee Chair and General Manager
The BIG BIG Breakfast
The Big Big Breakfast was a concept developed to improve footfall in the hours prior to the arrival of beach guests and those attending brunches or dining in the restaurant for lunch . The concept lead to a 560% increase in average breakfast covers.
Role: General Manager
The LATE LATE Lunch
The Late Late lunch was developed as a follow up to the Big Big Breakfast and in response to the reopening capacity restrictions and social distancing guidelines imposed following the reopening of restaurants during the Covid19 pandemic. The concept allowed a healthy return to business and was booked out to 100% capacity from its first week.
Role: General Manager
DXBeach
DXBeach was a Dubai music festival partnership with Think Events and saw a number of events in the series of festivals. The average attendance rate of each festival was 7000 and the festival played host to many world renowned artists including Tiesto, Mark Ronson, Idris Elba, Clean Bandit and many more.
Role: General Manager
Barasti Beach
World renowned Barasti Beach is the highest grossing F&B operation in the Starwood/Marriott group. Split into several different and unique areas, Barasti offers a terraced restaurant overlooking it's own private beach complete with a permanent stage for large scale events, a swimming pool and seven high volumes bars. Named the worlds best bar in 2009, Barasti is an institution of the Dubai social scene.
Role: Beverage and Operations Manager
Barasti Beach Stadium
A larger then life Football World Cup activation, The Barasti Beach stadium was Dubai's paramount football world cup venue popup. The temporary venue was constructed on Barasti Beach in Dubai marina and held a capacity of 1000 fans at any one time, with state of the art audio visual effects and half time entertainment for every match.
Role: Project lead and Operations Manager
XL Beach Club
A super-luxury high end beach club concept - XL Beach Club was home to weekly high impact events including Fashion TV shows and parties, music events with artists such as Flo Rider, Paul Oakenfold, and event partnerships with Nikki Beach and Aria Hotels Las Vegas. The XL Beach Club brand was also franchised as an event concept into the world renowned Boa Club in Bucharest Romania. Peter oversaw the complete construction, opening and operation of XL Beach Club.
Role: Opening General Manager
Cinema On The Sand
A bi-weekly, 1200 capacity outdoor cinema concept that takes place in the Dubai marina. Cinema On The Sand spurred an outdoor cinema rush across the city in 2019 with over 10 new outdoor cinemas being announced after it's conception and success. Cinema On The Sand is a mid week offer with restaurant quality food and beverage served to guests on the beach and with the famous Dubai Marina as a backdrop which lead to a 400% average percent increase to footfall.
Role: General Manager
Club INC
As the name suggests, Club Inc is an all inclusive club night that includes 4 separate and distinct zones. The indoor retro club, eat street food street, the games arcade garden and the main stage area with VIP area. Guests are treated to an array of different F&B options, musical styles and "barcade" style games that include table tennis, air-hocky, a giant helta skelta slide as well as continuous live entertainment such as acrobats, dancers, roller skating waitresses, stilt walkers and jugglers.
Role: General Manager
Overflow
Overflow was a concept designed to increase pool attendance footfall on a mid-week day. Focused on providing refreshing cocktails to guests via several op-up bar stations including a gin station, an Aperol spritz beach hut accompanied with pass around tapas style food.
Role: General Manager
Villa Romana St Tropez UAE
Villa Romana UAE (Now renamed Andreas Beach Club) was a franchise of the famous Villa Romana Saint Tropez hotspot. A lively restaurant and entertainment venue that transformed from a fine dining restaurant into a club style party as the new grew old. Complete with a team of entertainers and a silhouette dancers screen as a backdrop to the bar, Villa Romana was the first of its kind in the region.
Role: Opening General Manager
The Monster Halloween Party
A successful partnership between Think Events and Zero Gravity, The Monster Halloween Party has become a staple in the Dubai nightlife scene on the 31st of October every year attracting over 5000 guests. With cash prizes for the best dressed, guests go to extreme lengths to impress the judges and the other patrons.
Role: General Manager
Bacardi Beach House
Possibly the worlds best spirit activation. A to-scale pop-up beach house was constructed on the JBR Beach in the Dubai Marina in partnership with Bacardi. The beach house remained for a full month and housed events with renowned DJs as well as a games and activities. The beach house had three main rooms and a fenced from yard complete with DJ booth, dance floor, a classic car inspired bar and several creative "Instagram moment" installations.
Role: General Manager
Tiger Translate - Zero Gravity
Possibly the worlds best premium beer activation. The Tiger Translate event at Zero Gravity in Dubai combined the arts to create an incredible event that included performances by Krafty Kuts and A Skills as well as live displays of various creatives. with over 4000 attendees, The Tiger Translate sent positive shock waves through the Dubai social scene.
Role: General Manager
Australia Bushfire Appeal 2020
In response to the tragic bush fires that occurred in early 2020 in Australia, Zero Gravity teamed up with the Australian Business Council Dubai, The Emirates Red Crescent, the Australian Red Cross and The Benton Group to put on a fund raising event to raise much needed support for the bush-fire relief efforts. A total of AUD$152,000 was raised via donations, raffles, and live auctions.
Role: Project lead and General Manager
Horizon Lounge - Habtoor Grand
Located on the third floor of the Luxury Collection Habtoor Grand Resort and Spa in Dubai Marina, Horizon Lounge offers guests unparalleled views of the Dubai International Marine Club and The Palm. Home to one of Dubai's first ever ladies nights, Horizon Lounge is a popular spot for a casual meal and cocktail while enjoying the great views.
Role: General Manager
Summer Place Oriental Fusion Restaurant - Habtoor Grand
Located on the 25th of the Luxury Collection Habtoor Grand Resort and Spa in Dubai Marina, Summer Place Oriental Fusion Restaurant was the signature restaurant of the hotel.
Summer Place had live lounge DJs and stunning interiors.
Role: Opening General Manager
Top Shelf Beverages LLC
Top Shelf Beverages was the beverages distribution are of Accenture Investment and Entertainment. Top Shelf Beverages supplied a range of non-alcoholic beverages to several of Dubai's leading five star hotels and food and beverage outlets including The Hilton Dubai and The Luxury Collection Habtoor Grand Resort and Spa.
Role: Founding General Manager